Creativity

Philips: Parallel Lines Teaser

A teaser for the new Philips Parallel Lines campaign

Published on Feb 26, 2010

Editor's Pick

DDB London and Tribal DDB have teamed with RSA on the follow up to Philips' Grand Prix-winning Carousel touting the Cinema 21:9 TV.

This time, Philips and DDB have commissioned a series of films from RSA directors. The agency asked directors to submit a treatment around a theme and picked their five favorites from 45 treatments submitted.

The five resulting films will be launched at www.philips.com/cinema on April 8 and the site will employ the Philips "Ambiplayer" which is intended to approximate the effect of Philips' Ambilight TV technology. A Facebook component features director interviews, behind-the-scenes clips, and other elements.

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About

Credits

Date
Feb 26, 2010
Agency:
DDB London
Client:
Philips
Interactive Agency:
Tribal DDB Amsterdam
Production Company:
RSA
Director:
Jake Scott
Director:
Hi-Sim
Director:
Carl Erik Rinsch
Director:
Johnny Hardstaff
Director:
Greg Fay
Digital Production Company:
unit9

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