Philips: Parallel Lines Teaser

A teaser for the new Philips Parallel Lines campaign

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DDB London and Tribal DDB have teamed with RSA on the follow up to Philips' Grand Prix-winning Carousel touting the Cinema 21:9 TV.

This time, Philips and DDB have commissioned a series of films from RSA directors. The agency asked directors to submit a treatment around a theme and picked their five favorites from 45 treatments submitted.

The five resulting films will be launched at www.philips.com/cinema on April 8 and the site will employ the Philips "Ambiplayer" which is intended to approximate the effect of Philips' Ambilight TV technology. A Facebook component features director interviews, behind-the-scenes clips, and other elements.

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About

Credits
Date
Feb 26, 2010
Agency:
DDB London
Client:
Philips
Interactive Agency:
Tribal DDB Amsterdam
Production Company:
RSA
Director:
Jake Scott
Director:
Hi-Sim
Director:
Carl Erik Rinsch
Director:
Johnny Hardstaff
Director:
Greg Fay
Digital Production Company:
unit9
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