Creativity

A Robot Shaves a YouTube Star in Hairy Stunt From Philips

Scandinavian Stunt Claims to Be First Online Groomer

Published on Apr 20, 2015

Editor's Pick

To introduce its Click & Style electric shaver to the Nordic markets, Philips came up with a new gimmick to stand out on social media -- the world's "first online shaving." Swedish agency Edelman Deportivo arranged the campaign, which sees a Youtube gaming star, Tejbz, get shaved on the face -- and chest -- over the internet by a young woman controlling a robotic arm. Anyone squeamish about shaving had better look away.

For those who want to replicate the robot for themselves, Philips has put the code for the program on Github.

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Credits

Date
Apr 20, 2015
Agency:
Edelman Deportivo
Client:
Philips

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