Creativity

Philips: Second Puberty

Using an outsourced telephone survey as a springboard, Philips, along with agency Tribal DDB, has launched the next phase of its "Shave Everywhere" campaign, dubbed "Second Puberty."

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Published on Nov 26, 2007

Editor's Pick

Using an outsourced telephone survey as a springboard, Philips, along with agency Tribal DDB, has launched the next phase of its "Shave Everywhere" campaign, dubbed "Second Puberty."

Addressing the often embarrassing growth of nose and ear hair among men with its newest model, the NT9110, the newly reworked site kicks off with a video intro of a father-son bonding moment amidst nasal hair crisis, segueing into an animated, five-step storyboard of recognizing second puberty--denial, shame, anger, acceptance and awesomeness, respectively.

Each step offers a brief, cartoon click-through view of a hapless chap suffering from unsightly follicle overgrowth, along with the familiar, real-life video footage of a robed dude flaunting the power of Philips' body grooming wares.

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About

Credits

Date
Nov 26, 2007
Client:
Philips
Agency:
Tribal DDB
Executive Creative Director:
Steve Nesle
ACD/Art Director:
Kinney Edwards
ACD/Art Director:
Steve Leone
ACD/Copywriter:
Pete Johnson
Copywriter:
Matt Moyer
Copywriter:
Jason Pickar
Production Company:
NoSmoke Films
Director:
Adam Jones
Editor:
Cindy Nielsen
Animation:
Matt Jenkens
Music:
Andy Avitible

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