Philips: Wake Up the Town

Light comes to a dreary town.

Editor's Pick

When winter arrives in the Norwegian town of Longyearbyen, Norway, one of the northernmost inhabitable places on the earth, its residents will not see sunlight for four straight months. So Phillips decided to bring brightness to their lives with this new campaign for its Wake-Up Light, out of Tribal DDB Amsterdam.

Residents of the town have each been given a Wake-Up Light, and their experiences will be documented by filmmaker Doug Pray, for a documentary and online films that track whether the Philips light helps enrich the lives of Longyearbyen dwellers.

Viewers can follow the experiment starting today through December on the campaign website, which will feature photographs, feedback from the residents and videos of their experiences and light therapy expert/scientist Dan Adam, as well as details of the Philips Wake-Up Light. The effort can also be followed on the Philips Wakeup Facebook page.

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About

Credits
Date
Oct 20, 2010
Agency:
Tribal DDB Amsterdam
Chief Creative Officer:
Neil Dawson
Client:
Philips
Creative Director:
Chris Baylis
Art Director/Copywriter:
Paul Fraser
Art Director/Copywriter:
Mariota Essery
Design:
Simon Cook
Design:
Leigh Hibell
Design:
Stella Yu
Design:
Joris Blomjous
Strategy:
Joey Duis
Technical Lead:
Jan-Willem Penterman
User Experience Designer:
David Vogel
Producer:
Jeroen Jedeloo
Producer:
Jolly Banerjee
Film Production:
Stamp Films
Director:
Doug Pray
Director of Photography:
Denzil Armour-Brown
Producer:
Scott O'Donnell
Music:
Garron Chang
Colorist:
Michael Gossen
Website Production:
Group94
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