Philips worked with Tribal DDB, songwriter and producer Washed Out, Stinkdigital London and Swedish film director Gustav Johansson on The Sound of Creation, an interactive website/online film promoting the Philips Fidelio product range which is designed to demonstrate how the brand is "obsessed with sound".
The site consists of nine sound loops and videos which come together to make a track and visual experience. All are based on stories behind the design of different Fidelio products; for example "Inspiration" tells how the designers and engineers at Philips Sound studied the intricacies of air movement through a trumpet. Visitors can click each of the nine different frames on the page to explore and play with the layers of image and music, and discover more about the featured Fidelio products. You can find out more about the creation of the site in thisMaking Ofvideo.