Creativity

This Election Stunt Shows People Will Say Anything for Ice Cream

Phin & Phebes Asks New Yorkers to Compliment Rival Candidates

By Alexandra Jardine. Published on Oct 25, 2016

Editor's Pick

The latest U.S. election-hemed stunt shows people will do anything for ice cream -- even compliment the rival of the candidate they support.

Brooklyn-based ice cream brand Phin & Phebes and agency Madwell sent comedian Maria Heinegg to the streets of New York City to tempt people with a scoop of free ice cream -- but only if they paid a compliment to Trump (for Clinton supporters) or Clinton (for Trump fans.). Most of them manage it (although some of the Clinton supporters look pretty stumped for what to say about Mr. Trump, other than "he wears a nice orange.")

Keeping with the election theme, Phin & Phebes is also running a competition for people to win an Ice Cream Party party at its Pints of Positivity site.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 25, 2016
Agency:
Madwell
Client:
Phin & Phebes

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.