Creativity

Piaggio USA: Make Your Reality a Dream

In an homage to classic Italian cinema posters, with a decidedly tongue-in-cheek edge, KraftWorks seeks to position Vespa motor scooters in the U.S. market as a convenient and fun way to liven up humdrum activities

Published on Nov 02, 2005

Editor's Pick

In an homage to classic Italian cinema posters, with a decidedly tongue-in-cheek edge, KraftWorks seeks to position Vespa motor scooters in the U.S. market as a convenient and fun way to liven up humdrum activities

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 02, 2005
Client:
Piaggio USA
Chief Creative Director:
Neil Kraft
Creative Director:
Kate Begbie
Art Buyer:
Kara Glynn
Copywriter:
Kate Begbie
Print Production:
Keith Dowling
Photographer:
Ruedi Hofmann
Agency:
KraftWorks New York

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.