Piaggio USA: Make Your Reality a Dream

In an homage to classic Italian cinema posters, with a decidedly tongue-in-cheek edge, KraftWorks seeks to position Vespa motor scooters in the U.S. market as a convenient and fun way to liven up humdrum activities

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In an homage to classic Italian cinema posters, with a decidedly tongue-in-cheek edge, KraftWorks seeks to position Vespa motor scooters in the U.S. market as a convenient and fun way to liven up humdrum activities
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About

Credits
Date
Nov 02, 2005
Client:
Piaggio USA
Chief Creative Director:
Neil Kraft
Creative Director:
Kate Begbie
Art Buyer:
Kara Glynn
Copywriter:
Kate Begbie
Print Production:
Keith Dowling
Photographer:
Ruedi Hofmann
Agency:
KraftWorks New York
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