Where Pork Meets Punk: Mother New York Brands Annual 'Pig Mountain' Fest

Agency's Chef is One of the Founders of the Event

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Mother New York's Design arm does this kind of creepy branding for "Pig Mountain," a punk rock-inspired pork food festival that takes place in the Catskills town of Narrowsburg, N.Y. on August 24. Neon flyers feature "George the Pig," and celebrate the festival's spirit -- one, for example, shows him cut slices of pork off his own belly. The branding also includes stickers, a coloring book, as well as a carefully curated soundtrack to roast along to.

The festival was founded by Mother's in-agency chef, Heather Carlucci, and a portion of ticketing proceeds goes towards a farming coalition. It happens in Narrowsburg in order to help boost the local economy of the ecomically-depressed Catskills area.

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Aug 12, 2013
Mother New York
Pig Mountain
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