Creativity

Where Pork Meets Punk: Mother New York Brands Annual 'Pig Mountain' Fest

Agency's Chef is One of the Founders of the Event

Published on Aug 12, 2013

Editor's Pick

Mother New York's Design arm does this kind of creepy branding for "Pig Mountain," a punk rock-inspired pork food festival that takes place in the Catskills town of Narrowsburg, N.Y. on August 24. Neon flyers feature "George the Pig," and celebrate the festival's spirit -- one, for example, shows him cut slices of pork off his own belly. The branding also includes stickers, a coloring book, as well as a carefully curated soundtrack to roast along to.

The festival was founded by Mother's in-agency chef, Heather Carlucci, and a portion of ticketing proceeds goes towards a farming coalition. It happens in Narrowsburg in order to help boost the local economy of the ecomically-depressed Catskills area.

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About

Credits

Date
Aug 12, 2013
Agency:
Mother New York
Client:
Pig Mountain

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