Pimkie: Pimkie Color Forecast

Mustard was trending in Milan at 10:10 yesterday.

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Happiness Brussels, the agency behind Toyota's IQ Font, has released another tech-enabled effort, Color Forecast, to help the style-conscious discern which colors are "of the moment" in major European fashion centers like Milan and Paris, for fashion brand Pimkie.

Happiness teamed with Portuguese developer Pedro Miguel Cruz to create color tracking software ColorTrack System. High-speed digital cameras set up at key centers of Paris, Milan and Antwerp analyze visual data to create a real-time infographics detailing which colors are trending where, via the website or app. See more about how it was made in the Behind the Scenes video.

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Apr 12, 2012
Happiness Brussels
Creative Manager:
Gregory Titeca
Creative Manager:
Peter Ampe
Creative Manager:
Karen Corrigan
Concept Providers:
Patrick Glorieux
Head of Art & Design:
Cecilia Azcarate Isturiz
Graphic Design:
Margot Populaire
Patrick Glorieux
Philip Vandenberghe
Video Director:
Bob Jeusette
Offline Producer:
Jean-Eric Le Coniac
Offline Producer:
Bart Vande Maele
Online Producer:
Stijn van Velthoven
Content Direction & Distribution Online/Offline:
Joris Joosten
Content Direction & Distribution Online/Offline:
Maarten Breda
Software Color Track System TM:
Pedro Miguel Cruz
Programming Website:
Thibault Jadoul
Programming iPhone App:
Bliss Interactive
Big On Results
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