Creativity

Pimkie: Pimkie Color Forecast

Mustard was trending in Milan at 10:10 yesterday.

Published on Apr 12, 2012

Editor's Pick

Happiness Brussels, the agency behind Toyota's IQ Font, has released another tech-enabled effort, Color Forecast, to help the style-conscious discern which colors are "of the moment" in major European fashion centers like Milan and Paris, for fashion brand Pimkie.

Happiness teamed with Portuguese developer Pedro Miguel Cruz to create color tracking software ColorTrack System. High-speed digital cameras set up at key centers of Paris, Milan and Antwerp analyze visual data to create a real-time infographics detailing which colors are trending where, via the website or app. See more about how it was made in the Behind the Scenes video.

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About

Credits

Date
Apr 12, 2012
Agency:
Happiness Brussels
Client:
Pimkie
Creative Manager:
Gregory Titeca
Creative Manager:
Peter Ampe
Creative Manager:
Karen Corrigan
Concept Providers:
Patrick Glorieux
Head of Art & Design:
Cecilia Azcarate Isturiz
Graphic Design:
Margot Populaire
CW:
Patrick Glorieux
CW:
Philip Vandenberghe
Video Director:
Bob Jeusette
Offline Producer:
Jean-Eric Le Coniac
Offline Producer:
Bart Vande Maele
Online Producer:
Stijn van Velthoven
Content Direction & Distribution Online/Offline:
Joris Joosten
Content Direction & Distribution Online/Offline:
Maarten Breda
Software Color Track System TM:
Pedro Miguel Cruz
Programming Website:
Thibault Jadoul
Programming iPhone App:
Bliss Interactive
PR:
Big On Results

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