Creativity

PinnacleHealth Systems: Playing With Type

"What comes to mind when you think of hospital ads?" asks the Neiman Group's Keith Quesenberry somewhat rhetorically. "Pictures of older couples walking down paths in the park, smiling patients and nurses, serious-looking doctors. We w

Published on Feb 24, 2005

Editor's Pick

"What comes to mind when you think of hospital ads?" asks the Neiman Group's Keith Quesenberry somewhat rhetorically. "Pictures of older couples walking down paths in the park, smiling patients and nurses, serious-looking doctors. We wanted to do the exact opposite for PinnacleHealth. Not just to be different

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About

Credits

Date
Feb 24, 2005
Client:
PinnacleHealth Systems
Chief Creative Officer:
Rudy Banny
Copywriter:
Keith Quesenberry
Art Director:
James Helms
Agency Producer:
Kim Messer
Agency:
Neiman Group Harrisburg

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