Piper Heidsieck: Ongoing Extravaganza Since 1785

With a print and outdoor debut in Belgium, scheduled to run in the U.S., the U.K. and Japan in 2006, Piper Heidsieck pulls out the party stops in true "Let them eat cake" style. According to agency BETC Luxe, "Piper Heidsieck, founded

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With a print and outdoor debut in Belgium, scheduled to run in the U.S., the U.K. and Japan in 2006, Piper Heidsieck pulls out the party stops in true "Let them eat cake" style. According to agency BETC Luxe, "Piper Heidsieck, founded in 1785 under the reign of Louis XVI and his amazing wife Marie-Antoinette, expresses all the creativity, fun and party spirit that have marked out its history." It was the fave bubbly of Marie-Antoinette as well as Marilyn Monroe "and, by extension, glamorous Hollywood, which preferred its red color," claims the agency. Marie-Antoinette died at age 37, Monroe at 36, but, whatever. With photography by the fashion team of Sofia Sanchez and Mauro Mongiello (www.katybarker.com), the intended vibe is "daring to be nonconformist to the point of extravagance," but don't get the wrong idea. BETC Luxe goes on to explain that this "ongoing extravaganza" concept "shouldn't be understood as the constant quest for excess, folly or madness, but as a different, creative and festive kind of self-expression off the beaten track."
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About

Credits
Date
Dec 16, 2005
Client:
Piper Heidsieck
Creative Director:
Marie-Laure Billette
Art Director:
Carole Ser
Assistant Art Director:
Amandine Garracio
Copywriter:
David Azencot
Art Buyer:
Jean Luc Chirio
Art Buyer:
Corinne Blancheton
Agency:
BETC Luxe Paris
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