Creativity

Pirata London: Pirata Boat Race

Row, row, row!!!

Published on May 26, 2010

Editor's Pick

Digital production company Pirata London announced the launch of its new mobile division with this hilarious new timewaster, The Pirata Boat Race, in which you and your fellow captains try to outrow each other using your iPhones as oars.

Unlike most other mobile games, the Boat Race mimics a console like experience. The site becomes the hub around which multiple players gather, snap QR codes to get in on the action and then propel their boats via their iPhone accelerometers.

Want in on the action? Get your oars here.

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About

Credits

Date
May 26, 2010
Agency:
Pirata London
Client:
Pirata London
Digital Developer:
Pirata
Production Company:
Pirata
Creative Technologist:
Christian Klotz
Producer:
Marta Bacardit
Project Management:
Marta Bacardit
Designer:
Nick Wavish
Designer:
Kenzo Mayama

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