Pirata London: Pirata Boat Race

Row, row, row!!!

Published on

Editor's Pick

Digital production company Pirata London announced the launch of its new mobile division with this hilarious new timewaster, The Pirata Boat Race, in which you and your fellow captains try to outrow each other using your iPhones as oars.

Unlike most other mobile games, the Boat Race mimics a console like experience. The site becomes the hub around which multiple players gather, snap QR codes to get in on the action and then propel their boats via their iPhone accelerometers.

Want in on the action? Get your oars here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 26, 2010
Agency:
Pirata London
Client:
Pirata London
Digital Developer:
Pirata
Production Company:
Pirata
Creative Technologist:
Christian Klotz
Producer:
Marta Bacardit
Project Management:
Marta Bacardit
Designer:
Nick Wavish
Designer:
Kenzo Mayama
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age