Digital production company Pirata London announced the launch of its new mobile division with this hilarious new timewaster, The Pirata Boat Race, in which you and your fellow captains try to outrow each other using your iPhones as oars.
Unlike most other mobile games, the Boat Race mimics a console like experience. The site becomes the hub around which multiple players gather, snap QR codes to get in on the action and then propel their boats via their iPhone accelerometers.
Want in on the action? Get your oars here.