Watch Photographs Come to Life for Blind People in This Touching Ad for 3D Printing

Singapore's Pirate 3D Is Showing How Technology Can Help the Visually Impaired

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3D printing can be used for many things, but it's not something we usually feel emotional about. This mini-documentary from Singapore company Pirate3D, though, might bring a tear to your eye as it demonstrates how it's helping the visually impaired. "Touchable Memories," created via Lowe and Partners' Madrid-based agency Lola and produced via Story, shows photographs being turned into three-dimensional models using its Buccaneer printer. Directed by Brazilian filmmaker Marco Aslan, it tells the stories of five people, including Gabor, a former director of photography, who have become visually impaired over time. Each of them has a vivid memory of a special moment that was captured in a photograph which has since faded in their memories. The film captures their delight as Pirate3D turns those photos into memories they can actually touch and hold.

You can find out more about the project and its participants at the Touchable Memories website.

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About

Credits
Date
Oct 15, 2014
Agency:
Lola - Spain & Portugal
Client:
Pirate 3D
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