Pizza Hut: Cheesy Bites

Jessica Simpson may have written the lyrics for Pizza Hut's "Dream Delivery" spot for the Super Bowl, but visitors to the "Cheesy Bites" micro site get a chance to cue up their own remix of the background m

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Jessica Simpson may have written the lyrics for Pizza Hut's "Dream Delivery" spot for the Super Bowl, but visitors to the "Cheesy Bites" micro site get a chance to cue up their own remix of the background music. Each cheesy bite surrounding the site's virtual pizza represents a different sound or beat style, from reggae to wah-wah guitar to honky-tonk, while individual pepperonis stand in for silly sound effects like train whistles and sneezes. After clicking on up to seven cheesy bites, a video of the spot is played with your personal mix accompanying the former MTV newlywed's words.
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About

Credits
Date
Feb 06, 2006
Music Company:
Pull
Client:
Pizza Hut
Creative Director:
Patrick Clarke
Senior Producer:
Jeremy Villano
Senior Art Director:
Matt Nuzzi
Art Director:
Elena Fridman
Copywriter:
Ben Butler
Copywriter:
Tina Divino
Director of Development:
Steve Longbons
Senior Developer:
Henry Cho
Account Director:
Dave Kurman
Agency:
Atmosphere BBDO New York
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