Creativity

Pizza Hut: Cheesy Bites

Jessica Simpson may have written the lyrics for Pizza Hut's "Dream Delivery" spot for the Super Bowl, but visitors to the "Cheesy Bites" micro site get a chance to cue up their own remix of the background m

Published on Feb 06, 2006

Editor's Pick

Jessica Simpson may have written the lyrics for Pizza Hut's "Dream Delivery" spot for the Super Bowl, but visitors to the "Cheesy Bites" micro site get a chance to cue up their own remix of the background music. Each cheesy bite surrounding the site's virtual pizza represents a different sound or beat style, from reggae to wah-wah guitar to honky-tonk, while individual pepperonis stand in for silly sound effects like train whistles and sneezes. After clicking on up to seven cheesy bites, a video of the spot is played with your personal mix accompanying the former MTV newlywed's words.

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About

Credits

Date
Feb 06, 2006
Music Company:
Pull
Client:
Pizza Hut
Creative Director:
Patrick Clarke
Senior Producer:
Jeremy Villano
Senior Art Director:
Matt Nuzzi
Art Director:
Elena Fridman
Copywriter:
Ben Butler
Copywriter:
Tina Divino
Director of Development:
Steve Longbons
Senior Developer:
Henry Cho
Account Director:
Dave Kurman
Agency:
Atmosphere BBDO New York

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