Creativity

Now You Can Stay as Warm as a Pie in Pizza Hut's Parka Made From Its Delivery Pouch Material

'Oven Hot' Idea Is Latest Addition to Spate of Fast Food Clothing

By Jessica Wohl. Published on Oct 11, 2017

Editor's Pick

Pizza Hut is the latest restaurant chain to come up with unique clothing as a marketing device. It's giving away "Pizza Parkas" to tout the materials used in its new "oven hot" delivery pouches. Updating its delivery systems is one way Pizza Hut is trying to hold on to its top spot in the U.S. pizza industry and recover from a 5 percent U.S. sales decline in the first half of 2017.

Some jacket details seem familiar, such as 3M Thinsulate insulation, which is often used in winter jackets. There are also Pizza Hut-focused features including a weather-resistant "outer crust," a "marinara splash guard to protect your phone when ordering" and a wedge-shaped inner pocket (that looks like it will perfectly hold a slice, but that's not recommended).

Pizza Hut conceived the Pizza Parka while its AOR Droga5 crafted the jacket and video supporting it. It comes the same week sibling chain's Taco Bell's clothing line with Forever 21 was released and as the other Yum Brands' sibling chain, KFC, hawks a Colonel Harland Sanders Halloween costume kit.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 11, 2017
Agency:
Droga5 New York
Client:
Pizza Hut
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Tara Lawall
Associate Creative Director:
Rich Singer
Associate Creative Director:
Zack Menna
Senior Copywriter:
Nicholas Bauman
Senior Art Director:
Christian Chico
Design Director:
Rich Greco
Senior Designer:
Jake Tieman
Chief Creation Officer:
Sally-Ann Dale
Co-Directors of Film Production:
Jesse Brihn
Co-Directors of Film Production:
Bryan Litman
Associate Producer, Film:
Annie Vlosich
Music Supervisor:
Mike Ladman
Music Supervisor:
Jess Dierauer
Director of Integrated Production Business Affairs:
Jocelyn Howard
Business Affairs Manager:
Keith Marman
Director of Art Production:
Cliff Lewis
Associate Art Producer:
Elena Baxter
Director of Print Services:
Rob Lugo
Associate Director of Print Services:
Riely Clough
Senior Producer, Print:
Rick Gutierrez
Producer, Print:
Rose Mahan
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
Joanna Schwab
Group Strategy Director:
Ramon Jimenez
Strategy Director:
Ben Brown
Strategy Director:
James Friedman
Strategist:
Tulani Foy
Head of Communications Strategy:
Colleen Leddy
Communications Strategy Director:
Delphine McKinley
Communications Strategist:
Mariel Milner
Chief Intelligence Officer:
Amy Avery
Data Strategy Director:
Lily Ng
Senior Data Strategist:
Christina Fieni
Group Account Director:
Ben Myers
Account Director:
Jordan Cappadocia
Account Supervisor:
Victoria Gan
Account Manager:
Hugh Simpson
Associate Account Manager:
Andrew Mullen
Group Project Manager:
Rene Ramirez
VP, Brand Marketing & Consumer Insights:
Zipporah Allen
Director, Advertising & Digital Engagement:
Jenna Bromberg
Senior Manager, Advertising:
Lindsay Morgan
Senior Associate Manager, Marketing:
Amanda West
Digital Marketing Strategist:
Amanda Hitchcock
Senior Director, PR/CSR:
Doug Terfehr
PR & Partnerships Manager:
Courtney Moscovic
APR Cost Consultant:
Ron Hacohen
Production Company:
Second Child
Director:
Julian Pugsley
Director of Photography:
Richard Henkels
Executive Producer:
Scott Chinn
Producer:
Sara Vander Horn
Editorial:
Second Child
Editor:
Matt Badger
Assistant Editor:
Cheriyan John
Executive Producer:
Scott Chinn
Producer:
Sara Mills
Post Production:
Nice Shoes
Executive Producer:
Tara Holmes
Producer:
Jason Farber
Music:
Musicbed
Sound:
Second Child
Mixer:
Jesse Peterson
Production Company:
Indie Source
Production Manager:
Luis Favela
Project Manager:
Juan Ruiz
Photographer:
Paul McGeiver

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.