Creativity

Placebo: The Never-Ending Why

Psychedelia meets early 20th-century silhouette style animation in this interactive music video.

Published on Aug 27, 2009

Editor's Pick

Amsterdam-based digital creative boutique Champagne Valentine takes visitors on a fanciful, creature-filled trip in this interactive music video for Placebo's "The Never-Ending Why."

The tale follows a boy and girl trying to escape "Why Monsters" in a fast-moving, multi-colored world. "We wanted to make a really stunning interactive music video filled with these amazing puppets in a fantastical world which people could play around with," says Champagne Valentine co-founder/CD Geoff Lillemon.

Visitors can use the mouse to to manipulate the movements of the monsters and change up the environment. Stylistically, the piece was "inspired by early 20th-century silhouette style animation, especially by Lotte Reniger," says Lillemon. "But we really wanted to infuse it with a Champagne Valentine kind of psychedelia."

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About

Credits

Date
Aug 27, 2009
Client:
Placebo
Creative Direction/Animation:
Champagne Valentine Amsterdam
Animation:
Champagne Valentine Amsterdam
Art Direction:
Drausio Tronolone
Interactive Programming:
Random
Animation:
Drausio Tronolone
Animation:
Cae Carvalho
Animation:
Carmelo Viegas Di Lorenzo
Animation:
Ricardo De Almeida Martins
Production Company:
Nexus
Producer:
Luke Youngman

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