Planned Parenthood: Where Did You Wear It?

No outfit repeats here.

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Editor's Pick

Planned Parenthood is out to know where you, well, did it last (with a condom of course.) Innovative site uses geolocation so you can 'check in' to the place you last wore a condom. The company handed out condoms with QR codes (now there's an interesting explanation you'll be giving your partner) that directed you to WhereDidYouWearIt.com. Don't worry, it doesn't tag you or the exact location, just asks for your name, gender, how the safe sex was and tags you in a nearby place. So your secret hideout is safe, and talking about safe sex is cool.

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About

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Date
Mar 23, 2012
Client:
Planned Parenthood
Category
Latest Creativity News on Ad Age

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