Creativity

Planters: Behind the Scenes

Mr. Peanut returns, with the voice of Robert Downey Jr.

Published on Nov 09, 2010

Editor's Pick

Mr. Peanut is back, with more personality than ever in this holiday-themed campaign from Being. For this first time since he was created in 1916, Planters' nutty, monocled character has a voice, that of Robert Downey, Jr., who even breaks out a tune for one of the spots, directed by Ringan Ledwidge and featuring stop motion animation from Laika.

Check out the Behind the Scenes of the campaign here.

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About

Credits

Date
Nov 09, 2010
Agency:
BEING
Client:
Planters
Creative Director:
Kris Wixom
Creative Director:
Alisa Sengel-Wixom
Copywriter:
Jonathan Marshall
Copywriter:
Josh DiMarcantonio
Art Director:
Eric Stevens
Senior Producer:
David Fisher
Production Company:
Smuggler
Partner/Executive Producer:
Patrick Milling Smith
Partner/Executive Producer:
Brian Carmody
Executive Producer:
Allison Kunzman
Executive Producer:
Lisa Rich
Director:
Ringan Ledwidge
Producer:
Sally Humphries
Animation Production Company:
LAIKA/house
Supervising Animation Director:
Mark Gustafson
CD/Animation Director:
Kirk Kelley
President/EP:
Lourri Hammack
Producer:
Colin Thacher
Director of Photography:
Eric Adkins
Editor:
Michael Corrigan
Music:
Stimmung
Sound Design:
Sound Lounge
Engineer:
Phil Loeb
Assistant Engineer:
Evan Mangiamele

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