Creativity

Playboy Fragrances Tap Into Teens Fantasies

DDB Paris Still Preaches You Need to "Press to Play"

Published on Jul 24, 2014

Editor's Pick

DDB Paris is back with another spot for Playboy fragrances. The agency continues its fun with series of best and worst case scenarios and friendly advice that you need to "Press to play."

This time, it targets teens for new line Playboy #Generation. The spots feature every classic and now commonplace teenage situation. A rebellious boy having a party while mom and dad are a way, a daring girl doing the exact same thing and, of course, bathroom selfie exchanges clearly indicative of the most epic budding romance. Duck face, memes and hilarity ensue. It's a veritable young adult smorgasbord-- something that's probably been said about the magazine.

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About

Credits

Date
Jul 24, 2014
Agency:
DDB Paris
Client:
Playboy Body Spray
Executive Creative Director:
Alexandre Herve
Copywriter:
Alexis Benoit
Art Director:
Paul Kreitmann
Agency Producer:
Sophie Megrous
Post Producer:
Sylvie Dumas
Production Company:
Carnibird
Director:
Daniel Warwick
Producer:
Juliette Demarescaux
Producer:
Thomas Lepeutrec
Producer:
Adam Lyne
DOP:
Ross McLennan
Post Production:
Home
Sound Production:
THE

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