Playground Outdoor Equipment Stores: The Playground Barometer

Swedish agency Akestam Holst has developed a new contextual banner ad for Stockholm-based apparel retailer Playground that picks the appropriate winter jacket depending on the weather in your specific location. The agency's interactive CD Paul Collin

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Swedish agency Akestam Holst has developed a new contextual banner ad for Stockholm-based apparel retailer Playground that picks the appropriate winter jacket depending on the weather in your specific location. The agency's interactive CD Paul Collins states that there were over 70 different shell jackets that were tagged and banners were placed on various outdoor activity sites. The banners not only provide the appropriate Playground jacket but give you the current temperature in your specific location.
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About

Credits
Date
Jan 22, 2009
Client:
Playground Outdoor Equipment Stores
Agency:
Akestam Holst
Executive Creative Director:
Andreas Ullenius
Interactive CD/Art Director:
Paul Collins
Copywriter:
Adam ReuterskiÃ'¶ld
Graphic Designer:
Yvan Archimbaud
Graphic Designer:
Annika Frankel
Production Company:
Dallas STLM
Production Lead:
Sofia Swedenborg
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