Little Kids Discuss Their Sporting Ambitions in a Cute Aussie Spot

Ad is Part of Government Initiative to Encourage Sports Participation

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In this cute spot from Play.Sport.Australia, an initiative launched by Australia's Minister of Sport to encourage more people to participate, a bunch of small kids are interviewed about their sporting ambitions. What comes across is not just their self-belief -- like believing that they'll be in the Olympics one day -- but the importance of their family's encouragement, however good they are. The Monkeys, Sydney, created the ad, and it was directed by Finch's Alyssa McClelland.

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About

Credits
Date
Mar 27, 2015
Agency:
The Monkeys
Client:
Play.Sport.Australia
Prod. Co.:
Finch
Director:
Alyssa McClelland
Creative Director/Co-founder:
Justin Drape
Creative Team:
Justin Drape
Creative Team:
Siobhan Fitzgerald
Creative Team:
Ben Garland
Head of Content:
Lisa Ramsey
Head Of Production:
Thea Carone
Producer:
Warren Keuning
Exec. Producer:
Karen Bryson
DOP:
James Brown
Post Production:
The Editors
Sound Design:
Song Zu
Music:
Mark Wolfe
Casting:
Fountainhead Casting
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