Creativity

Little Kids Discuss Their Sporting Ambitions in a Cute Aussie Spot

Ad is Part of Government Initiative to Encourage Sports Participation

Published on Mar 27, 2015

Editor's Pick

In this cute spot from Play.Sport.Australia, an initiative launched by Australia's Minister of Sport to encourage more people to participate, a bunch of small kids are interviewed about their sporting ambitions. What comes across is not just their self-belief -- like believing that they'll be in the Olympics one day -- but the importance of their family's encouragement, however good they are. The Monkeys, Sydney, created the ad, and it was directed by Finch's Alyssa McClelland.

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About

Credits

Date
Mar 27, 2015
Agency:
The Monkeys
Client:
Play.Sport.Australia
Prod. Co.:
Finch
Director:
Alyssa McClelland
Creative Director/Co-founder:
Justin Drape
Creative Team:
Justin Drape
Creative Team:
Siobhan Fitzgerald
Creative Team:
Ben Garland
Head of Content:
Lisa Ramsey
Head Of Production:
Thea Carone
Producer:
Warren Keuning
Exec. Producer:
Karen Bryson
DOP:
James Brown
Post Production:
The Editors
Sound Design:
Song Zu
Music:
Mark Wolfe
Casting:
Fountainhead Casting

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