Creativity

PlayStation 2: Such Fun

A new campaign for Tekken 4 from TBWA/London and directorial collective Happy relies on oddball casting, as unlikely subjects relish the violence of the fighting game. Here, a woman details her strategy.

Published on Oct 09, 2002

Editor's Pick

A new campaign for Tekken 4 from TBWA/London and directorial collective Happy relies on oddball casting, as unlikely subjects relish the violence of the fighting game. Here, a woman details her strategy.

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Credits

Date
Oct 09, 2002
Agency:
TBWA London
Agency Creative:
David Dao
Agency Creative:
Tara Ford
Creative Director:
Trevor Beattie
Director:
Happy Happy
Production Company:
Smuggler
Editorial Company:
White House
Client:
PlayStation 2

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