Playstation Plus' New Advert is for Gamers Who Have Friends

BBH Spot Shows How Immersive Games Can Be

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Editor's Pick

Real-life meets games -- many of them -- in this fun, energetic spot via BBH New York for Playstation Plus, Sony's subscription service for its gaming console. The spot starts off with a young man waking up to devastation, only to find his friends are already there, urging him to hurry up and get his head in the game. What ensues are some high-octane action sequences showing the group go from scenario to scenario, game to game. The spot is aimed squarely at gamers who want to compete with and against their friends and family -- a nice change from the "lonely and friendless gamer" rhetoric we've come to expect.

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About

Credits
Date
Feb 24, 2014
Agency:
Bartle Bogle Hegarty New York
Agency Producer:
Chad Utsch
Client:
PlayStation
Exec. Creative Director:
John Patroulis
Art Director:
Leopold Billard
Copywriter:
Jordan Kramer
Creative:
Steve Peck
Creative:
Nate Able
Production Company:
The Corner Shop
Director:
Peter Thwaites
Executive Producer:
Anna Hashmi
DP:
Joost Van Gelder
Editing Company:
Work Post Production
Editor:
Bill Smedley
Post House:
The Mill - New York
Producer:
Boo Wong
Shoot Supervisor:
Hitesh Patel
2D Lead Artist:
Kyle Cody
3D Lead Artist:
Joji Tsuruga
Colourist:
Adam Scott
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