A Mysterious Shopkeeper Guards Gamers' Wares in PlayStation Store Spot

Sony Is Positioning Store as the Destination for Music, Movie and Games

By Alexandra Jardine. Published on Oct 31, 2016

Editor's Pick

Sony PlayStation is promoting its PlayStation Store as the place to find not just PS4 games, but music, movies and the rest in a new campaign featuring a mysterious storekeeper and his wares.

The ad, created by Venables Bell Partners and directed by Furlined's Henry Hobson, takes place in a treasure trove of a store that's hidden behind an unmarked door in a gloomy street. "What I sell ... is glorious pandemonium," pronounces the storekeeper as he walks the viewer around the atmospheric, magical emporium. There, we see mystical objects, hear curious noises and get glimpses of gamers' wares brought to life, with several video game Easter eggs hidden throughout for eagle-eyed viewers. The ad concludes with the line: "You won't believe what's in store."

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Oct 31, 2016
Venables Bell & Partners
Founder and Chairman:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Tyler Hampton
Associate Creative Director:
Alex Rice
Daniel Chen
Chris Bull
Agency Senior Producer:
Amy Gatzert
Director of Business Affairs:
Quynh-An Phan
Business Affairs and Talent Manager:
Sametta Gbilia
Production Company:
Henry Hobson
Director of Photography:
Joost Van Gelder
Executive Producer:
Ben Davies
Line Producer:
Stephen Johnson
Editing Company:
Work Editorial
Stewart Reeves
Assistant Editor:
Keith Hamm
Post Producer:
Amanda Ornelas
Editorial Executive Producer:
Marlo Baird
Music House:
Eugene Cho
Executive Producer:
Sara Matarazzo
Music Producer:
Ieva Barbarian
Music Producer:
Jacob Piontek
Lime Studios
Mixer/Sound Designer:
Jeff Malen
Executive Producer:
Susie Boyajan
Associate Producer:
Kayla Mashburn Phungglan
Visual Effects Company:
The Mill
Visual Effects Executive Producer:
Leighton Greer
Visual Effects Senior Producer:
Will Unterreiner
Visual Effects Coordinator:
Chris Lewis
Visual Effects Supervisor:
Gareth Parr
2D Lead Artist:
Gareth Parr
3D Lead Artist:
Tom Graham
3D Artist:
Erik Zimmerman
3D Artist:
Steven Olson
3D Artist:
Alice Panek
3D Artist:
Danny Garcia
3D Artist:
Jeremy Ramirez
3D Artist:
David Tyler Young
Matte Painting:
Itai Muller
Concept Artist:
Ed Laag
Color Company:
The Mill
Adam Scott
Executive Color Producer:
Thatcher Peterson
Color Producer:
Diane Valera
Color Production Coordinator:
Robert Cohen
Head of Brand Management:
David Corns
Brand Director:
Elaine Chu
Brand Development Supervisor:
Rick Kaplan
Brand Manager:
Gillian McBrayer
Strategy Director:
Brian Longtin

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