To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

PlayStation Installation Gives Passersby Electric Shocks

TBWA Belgium Creates Twisted Stunt

Editor's Pick

Guess it's true what they say. If you want to create a seriously twisted prank-stunt, go to Europe. Because if PlayStation had put this installation, which asks people to insert fingers into a giant electric socket and keep them there for five seconds, they'd be shut down.

Created by TBWA Belgium, the campaign promotes the inFamous: Second Son game, which features superheroes with electric powers.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 31, 2014
Agency:
TBWA Belgium
Client:
PlayStation
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age