Creativity

A Star Wars Rivalry Blossoms in PlayStation's Ad for 'Battlefront II'

A Tale of Rivalry and Attraction From BBH NY and Wayne McClammy

By Alexandra Jardine. Published on Nov 13, 2017

Editor's Pick

PlayStation's fun new spot for "Star Wars: Battlefront II" puts the rivalry between a boy and the girl next door center stage: he on the Jedi side and she on the Dark Side.

The ad, created by BBH New York and directed by Wayne McClammy at Hungry Man, begins with the little boy playing with his Luke Skywalker toys and seeing the little girl arrive next door. As she walks out of the moving truck, she's dressed in black and clutching a toy Darth Vader. Throughout the years, their rivalry blossoms (with a definite hint of attraction as they get older). He destroys a TIE fighter piñata but she strikes back by building a Death Star treehouse. They prank each other at school, on the football field and in a snow-covered parking lot.

Eventually, all grown up and sitting with his PlayStation in his apartment, the boy sees a full sized AT-AT, piloted by the girl, marching towards him. He joins the fight and bursts into the midst of a battle on the snow-covered Starkiller Base. They're now ready to put their rivalry to the test in a game.

It's like a "Star Wars"-themed romantic comedy--with definite appeal to hardcore fans, but relatable for anyone who likes the movies.

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About

Credits

Date
Nov 13, 2017
Agency:
BBH New York
Client:
PlayStation
Senior Vice President & Head of PlayStation Network:
Eric Lempel
Vice President, Marketing:
Mary Yee
Director Brand Marketing:
Eric Lachter
Brand Manager:
Alex Gomez
Brand Manager:
Cody Morales
Manager, Agency Partnerships:
Renée M. Holt
Senior Artists & Repertoire / Music Affairs:
Alex Hackford
Music Affairs Specialist:
Justin Fields
Chief Creative Officer:
Gerard Caputo
Creative Director:
Alex Booker
Creative Director:
Philip Sicklinger
Art Director:
Aimée Perrin
Copywriter:
Stu Rubin
Head of Production:
Kate Morrison
Executive Producer:
Adam Perloff
Associate Producer:
Christopher Galvin
Director of Business Affairs:
Librado Sanchez
Director of Business Affairs:
Breck Henson
Account Director:
Kendra Schaaf
Account Manager:
Johnny Skwirut
Head of Strategy:
Kendra Salvatore
Strategist:
Alex Beerden
Strategist:
Dylan Fauss
Comms Strategist:
Zack Green
Production Company:
Hungry Man
Director:
Wayne McClammy
Director of Photography:
Dion Beebe
Executive Producer:
Mino Jarjoura
Line Producer:
Dave Bernstein
Edit Company:
Work Editorial
Editor:
Jono Griffith
Assistant Editor:
Ellie McNaughtan
Assistant Editor:
Trevor Myers
Edit Producer:
Jamie Lynn Perritt
Edit Executive Producer:
Jane Dilworth
Star Wars Visual Effects:
INDUSTRIAL LIGHT & MAGIC
Associate VFX Supervisor:
Hayden Landis
Layout Supervisor:
John Levin
Layout Supervisor:
Talmage Watson
Animation Supervisor:
Paul Kavanaugh
Lighting Supervising Technical Dir:
Leandro Estebecorena
Compositing Supervisor:
Jason Porter
Compositing Supervisor:
Mike Conte
VFX Producer:
Megan Matousek
Associate VFX Production Manager:
Emily Nelson
Vignettes Visual Effects:
The Mill
VFX Creative Director:
Nathan Kane
Lead Compositor:
Siro Valente
Compositing Assists:
Marco Baratto
Compositing Assists:
Kyle Zemborain
CG Lead:
Christian Neilson
Shoot Supervisor:
Nathan Kane
Shoot Supervisor:
Gregory Gangemi
Executive Producer:
Chris Kiser
Senior Producer:
Nirad "Bugs" Russell
Line Producer:
Perry Tate
Production Coordinator:
Zach Fortin
Colorist:
Fergus McCall
Audio House:
Skywalker Sound
Re-recording/Mixer:
Bonnie Wild
Composed by:
John Williams
Master:
Lucasfilms
Master:
Disney
Publishing:
Disney
Publishing:
Warner/Chappel
Original Music Composed By:
Phil Kay
Original Music Company:
Woodwork Music

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