Creativity

PlayStation: The All-Star

Time for a showdown.

Published on Oct 23, 2012

Editor's Pick

Sony Playstation and Deutsch L.A. follow up last year's "Michael" film with "All-Star," which brings together the biggest stars from the Playstation world in one film, doing what they do best: throwing a few punches.

Created to promote the new Playstation Game, PS All-Stars Battle Royale, which lets characters from different games come together to duke it out, the film does the same thing, just in real life -- along with an appearance from the gamer who brought them together in the first place. Director Simon McQuoid at Imperial Woodpecker directs the fun, high-octane film, which was shot in Prague.

The commercial was previously teased by Playstaion through 15-second videos, which can be seen on YouTube. The brand also included 23 Easter Eggs, like the typewriter that types in a foreign language, seen in the first few seconds of the film -- can you translate the text?

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About

Credits

Date
Oct 23, 2012
Agency:
Deutsch Los Angeles
CCO:
Mark Hunter
Client:
PlayStation
GCD:
Jason Elm
CD:
Sam Bergen
CW:
Liz Cartwright
AD:
Stephen Lum
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
EP:
Paul Roy
Prod. Co.:
Imperial Woodpecker
Director:
Simon McQuoid
EP:
Doug Halbert
Line Producer:
Anita Wetterstedt
Production Service:
Unit & Sofa
EP:
Filip Hejduk
Line Producer:
Petra Ondrickova
Editorial:
Cut & Run
Editor:
Steve Gandolfini
Managing Director:
Michelle Burke
EP:
Carr Schilling
Head of Production:
Christie Price
Post Facility:
The Mill
Lead Flame Artist:
Tim Davies
Colorist:
Adam Scott
EP:
Ben Hampshire
Producer:
Adam Reeb
VFX Supervisor:
Hitesh Patel
Music:
Stimmung Music
Composer:
Robert Miller
Sound Design:
740 Sound
Sound Design:
Eddie Kim
Sound Design:
Andrew Tracy
EP:
Scott Ganary
Audio Post:
Lime
Mixer:
Mark Meyuha
Mixer:
Andrew Tracy

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