Creativity

PlayStation: Victory Dance: Grenade

Published on Nov 19, 2014

Editor's Pick

PlayStation debuted this series of spots on its "Greatness Awaits" website. The "Victory Dance" campaign, out of agency BBH New York, features some of the New York City Ballet's finest performing dramatic interpretations of gaming feats. Every ad represents an iconic PlayStation genre ranging from war games and space invasions to cops-and-robbers and sports (including basketball, soccer and football.)

In each one, dancers execute beautiful choreography before shifting into instinctive victory dances -- all evoking excitement or lording their triumphs over their opponents.

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Credits

Date
Nov 19, 2014
Agency:
BBH New York
Client:
PlayStation
Director:
Jonathan Augustavo
Senior Vice President, Brand Marketing:
Guy Longworth
Vice President, Platform Marketing:
John Koller
Senior Director:
Franco de Cesare
Senior Brand Manager:
Tyler Vaught
Brand Manager:
Cristian Cardona
Associate Brand Manager:
Cody Morales
Associate Brand Manager:
Mia Putrino
Chief Creative Officer:
John Patroulis
Executive Creative Director:
Ari Weiss
Creative:
Dave Brown
Creative:
Ian Hart
Art Director:
Joyce Kuan
Copywriter:
Jamie Rome
Head of Integrated Production and Technology:
Carey Head
Head of Content Production:
Kate Morrison
Senior Content Producer:
John Riddle
Content Producer:
Christina Carter
Senior Producer:
Douglas Stivers
UX Director:
Kelly Bignell-Asedo
Creative Technologist:
Anthony Terruso
Head of Art Production:
Rebecca O'Neill
Director, Strategy:
Kendra Salvatore
Head of Communications Planning:
Julian Cole
Comms Planner:
Ben Zoll
Head of Business Affairs:
Sean McGee
Partner/Talent:
New York City Ballet
Choreographer:
Troy Schumacher
Dancer:
Olivia Boisson
Dancer:
Zachary Catazaro
Dancer:
Emilie Gerrity
Dancer:
Craig Hall
Dancer:
Brittany Pollack
Dancer:
Amar Ramasar
Senior Director, Marketing:
Karen Girty
Director, Media Projects:
Ellen Bar
Director, Coporate Relations:
Fredrick Wodin
Manager of Corporate Relations:
Galina Khitrova
Production:
Skunk
Managing Partner, Executive Producer:
Matt Factor
Executive Producer:
Shelly Townsend
Head of Production:
Jeanne Stawiarski
Producer:
Annalise Rowane
Director, Photography:
Sing Howe Yam
Production Designer:
Michael Bednark
1st Assistant Director:
Arle Bordas
2nd Assistant Director:
John Scott Wilson
Production Supervisor:
Rosanna Pandolfo
Production Assistant:
Ruth Martinez
Editorial/Post Production:
Arcade Edit
Editor:
Nick Rondeau
Assistant Editor:
Dan Gutterman
Flame Artist:
Tristian Wake
Executive Producer:
Sila Soyer
Producer:
Lauren Cancelosi
Telecine:
The Mill
Colorist:
Fergus McCall
Executive Producer:
Dee Allen
Producer:
Heath Raymond
Original Music:
Beacon Street Studios
Composer:
Beacon Street Studios
Executive Producer:
Adrea Lavezzoli
Licensed Music:
APM Music
Audio Mixing:
Sound Lounge
Partner/Mixer:
Tom Jucarone
Executive Producer:
Vicky Ferraro
Producer:
Toria Sheffield
Digital Design and Development:
Domani Studios
Creative Director:
Jon Lander
Senior Designer:
Dan Ashley
Interactive Developer:
Steve Matysik
Interactive Developer:
Steve Young
Director, Front-End Technology:
Matt Wilcox
Quality Assurance:
Taylor Hills
Interactive Producer:
Nirmala Shome

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