Creativity

Plum Baby: Plum Vision

Newly formed U.K. agency Work Club, an endeavor from the founders of Agency Republic and former Mother creative director Ben Mooge have teamed up with Partizan to shoot a series of web films that aim to help Plum Baby Food teach babies about the sens

Published on May 22, 2008

Editor's Pick

Newly formed U.K. agency Work Club, an endeavor from the founders of Agency Republic and former Mother creative director Ben Mooge have teamed up with Partizan to shoot a series of web films that aim to help Plum Baby Food teach babies about the sense of taste.

The trio of seven-minute films, created with the aid of baby psychologist Dr. Pat Spungin, is meant to be watched by parents with their babies. The films are aimed at parents with babies in the 10 to 18 month range, and include various interesting imagery including that of farmyard animals filmed against bright backgrounds, musical sequences of lights and balloons and a natural peek-a-boo.

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About

Credits

Date
May 22, 2008
Client:
Plum Baby
Agency:
Work Club
Creative:
Ben Mooge
Creative:
Sally Skinner
Creative:
David Martin
Agency Producer:
Emmalou Johnson
Production Company:
Partizan
Director:
Thomas Hilland
Producer:
Jenny Beckett
Post Production:
Prime Focus
Editor:
Matt Dollings
Composer:
Laura Forrest-Hay

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