This Supermarket Has Found a New Way to Make Kids Eat Vegetables

Packaging Design From Dutch Store Plus 'Disguises' Ingredients as Superheroes

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Parents are always trying to find new ways of sneaking vegetables into other food -- from zucchini muffins to chopped up carrots in spaghetti sauce. Dutch supermarket chain Plus has come up with its own way -- a bottled sauce made with pure beetroot, carrot and parsnip.

JWT Amsterdam co-developed the Super Saus design with Plus, creating a sauce that is both designed appeals to children's tastes and which offers a kid-friendly design, in which the ingredients are "disguised" as superheroes on the packaging.

Priced at 2 euros per bottle, the product goes on sale next week and across the more than 250 Plus stores in the Netherlands.

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About

Credits
Date
Jun 14, 2017
Agency:
JWT Amsterdam
Client:
Plus Supermarket
Executive Creative Director:
Bas Korsten
Executive Creative Director:
Marcel Hartog
Creatives:
Gabriela Nouws
Creatives:
Leon Ragetlie
Food Creative:
Robbie Postma
Copywriter:
Marcel Hartog
Copywriter:
Leon Ragetlie
Art Director:
Guney Soykan
Art Director:
Gabriela Nouws
Designer:
Ronald Mica
Designer:
Robert Harrison
Designer:
Madelon Brakenhoff
Connection Strategist:
Angelique Schreuders
Editor:
Tim Arnold
Agency Producer:
Martijn Pots
Agency Producer:
Marloes van den Berg
Agency Producer:
Mariska Fransen
Business Director:
Budi Gonzales de Chaves
Director:
Harro van Schoonhoven
Director of Photography:
Jelle Mulder
Producer:
Thomas Rohde
Production Company:
Pink Rabbit
Sound:
Robin Schlösser

See more credits

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