It's that time of year. Holiday sales are in full swing, the halls are decked with boughs of holly and Deutsch New York delivers its latest elaborate take on PNC Bank's Christmas Price Index -- the financial institution's 31st-annual kid-friendly take on the Consumer Price Index.
This year, the agency launched "The Great Carol Comeback," following a drop in the classic carol's popularity. Each of the "12 Days of Christmas" gets its own piece of content, starting with an illustrated children's book about a partridge in a pear tree. All of the other goodies in the song are brought to life, too, including three 1980s hair band-style French hens; seven playfully-animated swans swimming; eight maids milking in sync; and 10 squirrel lords a-leaping (in case you wondered what those might look like). It's all set to the tune of the "12 Days of Christmas" song.
As always, each gift from the song is priced in order to give young ones a better understanding of finance. PNC Bank says the total price for anyone buying all the gifts would be $27,673.21, up 1% from last year. The priciest item is nine ladies dancing, valued at $7,552.84 (the pair of turtle doves is a relative bargain at $125). The content lives on the PNC Christmas Price Index advent calendar-style website.