PNC Bank: Punch the Pig

Make the pig hurt.

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Deutsch New York and PNC Bank are asking consumers to play with their money with this interactive outdoor "Punch the Pig" installation. The effort translates the Punch the Pig feature from PNC's Virtual Wallet site into an outdoor game that utilizes touch-screen and gesture-based technology. Deutsch partnered with Perception and used proprietary tech from InWindow to bring the game to storefronts in DC, Chicago, Cincinnative, Cleveland and Indianapolis through September.

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Sep 07, 2010
Deutsch New York
PNC Bank
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