PNC: Christmas Price Index Video

A discount on those turtle doves?

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Editor's Pick

PNC's annual Christmas Price Index is back, as usual calculating the cost of buying all the items mentioned in the "12 Days of Christmas" carol. This year, buying all those rings, partridges, turtle doves and so on will cost you a whopping $24,263, up from $823 last year.

To visualize all the data, Deutsch has created the Christmas Price Index Express, a fun website that that uses a train to carry you through and collect all the 12 items. While travelling, you stop at the various gifts, figuring out how much they cost, using inflation and currency fluctuation data. The video was made using stop motion and live action with a layer of interactivity.

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Dec 01, 2011
Deutsch New York
Chief Creative Officer:
Greg DiNoto
Digital ECD:
Stephen Nesle
Group Creative Director:
Jeremy Bernstein
Group Creative Director:
Jeff Vinick
Art Director:
Jeff Kopay
Art Director:
RG Lacandola
Copy Writer:
Matt Moyer
Director of Integrated Production:
Joe Calabrese
Director of Interactive Production:
Stephanie Lee-Pang
Executive Producer:
Greg Tharp
Senior Interactive Producer:
Kristina Trimmer
Peter Sluszka
Director of Photgraphy:
Ivan Abel
Executive Producer:
Greg Bedard
Zack Kortright
Creative Director:
Greg Harvey
Head of Production:
Olli Siebelt
Senior Producer:
Craig Duffy
Lead Designer:
Jeff Levine
Digital Director:
Michael Marina
Anita Chao
Lead Compositor:
Arthur Hur
John Harrison
Yussef Cole
Sam Mason
Chris Boyce
Ben Plouffe
Benjamin Pacheco
Music Creative Director:
John Connolly
Sound Design and Mix:
Evan Spear

See more credits

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