Creativity

What's the Story Behind the Frantic Spraying in This Home Fragrance Spot?

Ad by Clorox-Owned Poett Fragranza Keeps You Guessing

By Alexandra Jardine. Published on Jun 02, 2017

Editor's Pick

A new film for Poett Fragranza, a Clorox-owned brand in Argentina, centers on a woman who walks around her neighborhood spritzing everything she sees with the home fragrance spray.

We're not sure what she's doing, but she looks somber, as does her daughter at home, and the mood, lighting and dramatic music all adds to something akin to a Scandinavian kidnap drama. However, there's a happy ending as it's finally revealed what they were doing.

The spot is by FCB Buenos Aires and was directed by Clan at Mu Films.

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About

Credits

Date
Jun 02, 2017
Agency:
FCB Buenos Aires
Client:
Poett Fraganza

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