Poke Hack: The Holy Sandwich

Endless layers of deliciousness.

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At the end of 2009, Poke London held its first version of a hack day, Poke Hack. To encourage a bit of high speed R&D last December, the agency closed its doors for a day and divided its troops into six different teams. Each was give a budget of 100 and 24 hours to come up with an innovative online effort centered on the theme of "food."

A group of guest judges decided on the best team, which conceived The Holy Sandwich, a never-ending stack of user generated 'wiches. In March, the agency will give a second prize to the team that generates the most unique views.

To give all the ideas a fair shot, check out the rest of the hacks on the Poke blog. .

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About

Credits
Date
Jan 26, 2010
Agency:
Poke London
Client:
Poke Hack
Category
Latest Creativity News on Ad Age

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