At the end of 2009, Poke London held its first version of a hack day, Poke Hack. To encourage a bit of high speed R&D last December, the agency closed its doors for a day and divided its troops into six different teams. Each was give a budget of £100 and 24 hours to come up with an innovative online effort centered on the theme of "food."
This particular effort, tracka2, aims to give eaters a macrocosmic view of their bowel movements. The proposed high fiber cereal bar is outfitted with a tiny GPS device that helps you track how quickly food travels through your own system, and ultimately that of London's sewers.
A group of guest judges decided on the best team, which conceived The Holy Sandwich, a never-ending stack of user generated 'wiches. In March, the agency will give a second prize to the team that generates the most unique views.
To give all the ideas a fair shot, check out the rest of the hacks on the Poke blog. .