Creativity

Pokerstars: I'm not Rafa

That's some poker face.

Published on Sep 28, 2012

Editor's Pick

Spanish golfers got an unexpected surprise when they walked up to the reception desk of their local club, when they were greeted by a hunky staffer who bore a striking resemblance to tennis pro Rafael Nadal. Yet, no matter how much the visitors insisted that he was the famous athlete, the reception guy only shook his head, saying, "No my name is Tony."

Turns out, Tony was indeed Rafa, and Nadal was playing his part in a campaign for Pokerstars out of McCann Barcelona. The branded content film portrayed Nadal as a trainee trying to develop his bluffing skills in the "sport" of poker, all part of his sponsorship agreement with the online gaming site.

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About

Credits

Date
Sep 28, 2012
Agency:
McCann Erickson Barcelona
Client:
Pokerstars

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