Polish Red Cross Encourages Donations Via Restaurant Customers' Cutlery

Diners Are Encouraged To Leave Knives And Forks Crossed To Donate

Published on

Editor's Pick

The Polish Red Cross has been encouraging donations by getting restaurant customers to leave their knives and forks in the sign of a cross when they finish their meals. Participating restaurants used table mats which explained that the customers who would like to donate to the charity should leave their cultery crossed. If they signalled their wish to donate, the restaurant would add 1.5 euros to the bill. Donations will go towards the one in four Polish children who don't get a hot meal on a regular basis. The campaign, which was devised by Cheil Poland, resulted in a 65% increase in donations. The Red Cross is now planning to introduce the idea in other European countries.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 06, 2014
Agency:
Cheil Poland
Client:
Polish Red Cross
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age