Polo: London Underground Fresh Air Snorkel

And, breathe....

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Agency Lean Mean Fighting Machine wanted to do something around the Olympics for mint brand Polo (made by Nestle Rowntree, not an official Olympic sponsor), so it came up with the idea of a "fresh air snorkel" allowing commuters on sweaty London transport to breathe better during the Games. The project was a bit of spec work, created to raise the agency's profile. This video shows the idea's progress to the Olympic Park, where the Games bouncers didn't look too happy.

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Jul 31, 2012
Lean Mean Fighting Machine
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