Creativity

Models 'Walk on Water' in Ralph Lauren's Polo Women 4D Fashion Show

Show in Central Park Used Water Screen Projection

Published on Sep 10, 2014

Editor's Pick

Polo Ralph Lauren launched its new Polo for Women line with a "4D" fashion show in Central Park Tuesday, as part of New York Fashion Week. With the help of technologists at MPC Creative, the brand used a water-screen projection that made models look as if they were walking across a pond. The event, which also celebrated the opening of the brand's Polo flagship store on Fifth Avenue, featured models visiting the streets and icons of New York, such as Brooklyn Bridge and the High Line. High-resolution images were beamed onto a water screen that measured 60 feet tall and 150 feet wide. Watch a "Making Of" film about the technology used in the show here.

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About

Credits

Date
Sep 10, 2014
Agency:
MPC Creative
Client:
Polo Ralph Lauren

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