Creativity

Pontiac: G8

MacLaren MRM, Toronto's site for Pontiac's new G8 takes visitors for a spin through an abandoned hangar where they can check out the 4-door model's various assets.

After viewing an animated intro video that features black helic

Published on Aug 21, 2008

Editor's Pick

MacLaren MRM, Toronto's site for Pontiac's new G8 takes visitors for a spin through an abandoned hangar where they can check out the 4-door model's various assets.

After viewing an animated intro video that features black helicopters delivering G8s to the hangar as night falls, one can then take a closer look at the model's performance, design and engineering specs. As acid-jazz rhythms play out in the background, the site also lets you change the G8's colors, rotate it to get a 360-deree view and watch it accelerate, weave and brake throughout the empty quarters.

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About

Credits

Date
Aug 21, 2008
Client:
Pontiac
Agency:
MacLaren MRM Toronto
Creative Director:
Michael Halminen
Art Director:
Ryan Hryciuk
Copywriter:
Josh Haupert
Interactive Studio:
Jam3media
CGI:
Capricorn8

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