Pontiac: G8

MacLaren MRM, Toronto's site for Pontiac's new G8 takes visitors for a spin through an abandoned hangar where they can check out the 4-door model's various assets.

After viewing an animated intro video that features black helic

Published on

Editor's Pick
MacLaren MRM, Toronto's site for Pontiac's new G8 takes visitors for a spin through an abandoned hangar where they can check out the 4-door model's various assets.

After viewing an animated intro video that features black helicopters delivering G8s to the hangar as night falls, one can then take a closer look at the model's performance, design and engineering specs. As acid-jazz rhythms play out in the background, the site also lets you change the G8's colors, rotate it to get a 360-deree view and watch it accelerate, weave and brake throughout the empty quarters.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 21, 2008
Client:
Pontiac
Agency:
MacLaren MRM Toronto
Creative Director:
Michael Halminen
Art Director:
Ryan Hryciuk
Copywriter:
Josh Haupert
Interactive Studio:
Jam3media
CGI:
Capricorn8
Tags
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age