No More Burned Popcorn, Thanks To New App From Pop Secret

Put your phone by your microwave and app ensures your snack doesn't go black

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How do you perfect your popcorn without burning it? Pop Secret and Deutsch LA have teamed up to solve this problem (reportedly the number one consumer complaint faced by the microwave popcorn category) by creating an app, Perfect Pop. Users place their phone by their microwave and the app listens to the pops, to calculate the precise moment when their Pop Secret popcorn is perfectly done.

Perfect Pop is available for free download to any iPhone devices on the App Store or at Since going live, it has already become one of the top 10 food apps and had 80,000 downloads, despite not having been publicly launched.

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Jun 03, 2013
Deutsch Los Angeles
Pop Secret
Group Creative Director:
Jason Elm
Digital Executive Creative Director:
Mathias Appelblad
Creative Director:
Cliff Leicht
Creative Director:
David DeRoma
Digital Strategist:
Charlotte Myerberg
Jake Mitchell
Mary Toves
Digital Design Director:
Pelun Chen
Senior Designer:
Katie Meza
Digital Designer:
Laura Carpenter
Kevin Martin
User Experience Director:
Arshad Samplewala
Executive Creative Technology Director:
Trevor O'Brien
Creative Technology Director:
Brian Jeremy
Director of Integrated Production:
Vic Palumbo
Director of Digital Production:
Pam Scheideler
Executive Digital Producer:
Nathan Pitzel
Senior Digital Producer:
Negin Rod
CMO (client):
Andrew Burke
Senior Vice President, Category Business Team Leader:
Craig Tokusato
Associate Marketing Manager:
Audrey Dorfman
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