Creativity

'Katy Perry and the Popcats' Fight Fried Chips in New Popchips Film

It's healthy snack versus fried snack

Published on Jun 12, 2013

Editor's Pick

The premise might make you snigger, but Zambezi's latest has cats (of both the evil and the good kind) and Katy Perry, and that's enough to make this new, 3-minute film for snack brand Popchips worth the watch. Ms. Perry and her sidekicks, the Popcats, are out to defeat evil villain Fat Cat, and his fried chip empire, in this video that spotlights Popchips as a healtheir alternative to regular chips. 

Ms. Perry, a spokesperson for the brand, also recently introduced "Katy's Kettle Corn," a new flavor that she also helped design the packaging for.

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About

Credits

Date
Jun 12, 2013
Agency:
Zambezi Ink
Client:
PopChips
Founder/Executive Creative Director:
Brian Ford
Creative Director:
Madeleine Grandbois
Founder/Managing Director:
Chris Raih
Art Director:
Justin Wright
Executive Producer:
Alex Cohn
Senior Producer:
Jamie Tompetrini
Associate Producer:
Summer Allgyer
Editor:
Ling Ly
Production Company:
Partizan
Director:
Jared Eberhardt
CEO/Executive Producer:
Sheila Stepanek

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