Creativity

Suggestive Pornhub Video Encourages Men to Touch Their Testicles -- for an Important Reason

Adult Website Pornhub Is Highlighting Testicular Cancer Awareness

Published on Apr 17, 2015

Editor's Pick

This video you'll find on Pornhub is not what you think. It features porn actress Charlotte Stokely seducing men into finding out how to "last longer" by touching themselves in certain ways. When they watch the whole thing, however, they discover she's giving them a quick tutorial on how to check their testicles for lumps so that they can "last longer in life."

The film was created out of McCann Lima and ran on Pornhub to mark Fight Against Testicaular Cancer International Month. The video stealthily targets young men who are more interested in porn than health checkups, an important move since testicular cancer can first appear at the age of 15.

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About

Credits

Date
Apr 17, 2015
Agency:
McCann - Lima
Client:
Pornhub
VP of Marketing:
Corey Price
Chief Creative Officer:
Mauricio Fernandez-Maldonado
Chief Creative Officer:
Nicolás Romanó
Copywriter:
Mario Anchorena
Copywriter:
Victor Luna
Art Direction:
Julio Silva
Production Director:
Luis Cisneros
Production Company:
Patria
Post-Production:
Tosta
Audio Producer:
La Cueva

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