Creativity

Porsche Launches 24 Hour Tweeting Race to Coincide with Le Mans

Brand is Engaging with Twitter and Weibo Users

Published on Jun 10, 2014

Editor's Pick

Porsche is engaging Twitter and Weibo users in a "24 Hour Social Media Race" to celebrate the brand's return to the famed 24 hour long Le Mans race next week. Participants can form teams on the website in advance of the race, which, as in Le Mans, will start on June 14th at 3pm (Central European Time) and will last 24 hours. The "speed" of drivers will be defined by four different criteria: number of tweets per hour, the sum of followers across the team, the quality rate of the tweets and special achievements by answering quizzes in the allocated time on the platform, and not just by the amount of tweets shared.
The first team to cross the finish line will win a VIP package to attend an LMP race in Austin or Shanghai. Fred & Farid, Shanghai, orchestrated the project.

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About

Credits

Date
Jun 10, 2014
Agency:
Fred & Farid Shanghai
Client:
Porsche
Creative Director:
Feng Huang
Creative Director:
Gregoire Chalopin
Copywriter:
Adrien Goris
Copywriter:
Jean Baptiste Le Divelec
Copywriter:
Aser Cao
Copywriter:
Chris Wang
Senior Art Director:
Pierrick Jegou
Senior Art Director:
Jihjan Lee
Senior Art Director:
Frank Lin
Producer:
Sacha Guyon
Producer:
Joey Wang
Producer:
Terry Jin

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