Porsche Launches 24 Hour Tweeting Race to Coincide with Le Mans

Brand is Engaging with Twitter and Weibo Users

Published on Jun 10, 2014

Editor's Pick

Porsche is engaging Twitter and Weibo users in a "24 Hour Social Media Race" to celebrate the brand's return to the famed 24 hour long Le Mans race next week. Participants can form teams on the website in advance of the race, which, as in Le Mans, will start on June 14th at 3pm (Central European Time) and will last 24 hours. The "speed" of drivers will be defined by four different criteria: number of tweets per hour, the sum of followers across the team, the quality rate of the tweets and special achievements by answering quizzes in the allocated time on the platform, and not just by the amount of tweets shared.
The first team to cross the finish line will win a VIP package to attend an LMP race in Austin or Shanghai. Fred & Farid, Shanghai, orchestrated the project.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jun 10, 2014
Fred & Farid Shanghai
Creative Director:
Feng Huang
Creative Director:
Gregoire Chalopin
Adrien Goris
Jean Baptiste Le Divelec
Aser Cao
Chris Wang
Senior Art Director:
Pierrick Jegou
Senior Art Director:
Jihjan Lee
Senior Art Director:
Frank Lin
Sacha Guyon
Joey Wang
Terry Jin

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.