Creativity

The Porsche 911 Has the Horsepower in the Back

Rear Engine Design Used in Clever Metaphorical Ads via Fred & Farid Shanghai

Published on Jan 29, 2014

Editor's Pick

The Porsche 911 is unique, and not only because it has the engine in the back, not in the front. It's been that way for 50 years. Fred & Farid Shanghai take that simple fact and use it in a really cute way, in these metaphorical print ads that put the "horsepower" behind the driver.

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About

Credits

Date
Jan 29, 2014
Agency:
Fred & Farid Shanghai
Client:
Porsche 911

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