Porsche: Porsche 911

With the help of interactive production firm Firstborn, Chicago agency Cramer-Krasselt has launched a site that provides a full rundown of Porsche's new 911.

Car enthusiasts can take a feature tour of the luxury sports car,

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With the help of interactive production firm Firstborn, Chicago agency Cramer-Krasselt has launched a site that provides a full rundown of Porsche's new 911.

Car enthusiasts can take a feature tour of the luxury sports car, which includes info and demo videos on its technologies like 7-speed "Porsche Doppelkupplung" transmission, direct fuel injection and its communications management control touch screen.

If you feel like watching the 911 in action, you can draw your own virtual road with a few cursor moves. This prompts an animated video featuring a 911 in a nighttime drive as it follows the path you created. For a further look into all things 911, a "To the Core" link provides you with design specs, the history of 911 and wallpaper downloads.
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About

Credits
Date
Sep 15, 2008
Client:
Porsche
Agency:
Cramer-Krasselt
Chief Creative Officer:
Marshall Ross
Executive Creative Director:
Dean Hacohen
Creative Director:
Rick Hamann
Senior Art Director:
Mark Brooks
Art Director:
Nathan Thompson
Art Director:
Matt Spett
Copywriter:
Michael McCormick
Copywriter:
Chris Dutton
Agency Executive Producer:
Peter D’Amato
Interactive Production:
Firstborn
Creative Director (Firstborn):
Joon Park
Art Director (Firstborn):
Aaron Pollick
Senior Producer:
Lucy Swithenby
Lead Flash Developer:
Francis Turmel
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