Creativity

Ali Vs. Ali, Sharapova Vs. Sharapova in Bold Ad for the Porsche 911

Dazzling Effects Make the Point That 'Greatness Comes From Within'

By Ann-Christine Diaz. Published on Dec 10, 2015

Editor's Pick

In this ambitious spot for Porsche's new 911, Muhammad Ali, Maria Sharapova and world chess grandmaster Magnus Carlsen face off against arguably their most formidable opponents: themselves.

The new ad out of Cramer-Krasselt uses dazzling special effects to pit the iconic champs against their doppelgangers to illustrate the idea that the only car worthy enough of competing with a 911 is the 911 itself. "Greatness comes from within, from pitting you against you," a voiceover recites.

The ad was directed by Mark Jenkinson of Persuade & Influence, while Darrell Foster, the trainer who primed Will Smith for his role as Ali, worked with the actors playing Ali. The effects pros at the Mill then superimposed Ali's face on their bodies with meticulous CG work.

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About

Credits

Date
Dec 09, 2015
Agency:
Cramer-Krasselt
Chief Creative Officer:
Marshall Ross
Client:
Porsche
Creative Director/Art Director:
Rick Standley
Creative Director/Copywriter:
Bill Dow
Agency Producer:
Robyn Boardman
Executive Producer:
Scott McBurnie
Production Company:
Persuade & Influence
Director:
Mark Jenkinson
VFX:
The Mill
Group Account Director:
Chris Hanley
Senior Account Director:
Cara MacLean
Editorial Company:
Whitehouse Post
Editorial Company:
Whitehouse Post
Editor:
Adam Marshall
Editor:
Adam Marshall
Assistant Editor:
James Dierx
Assistant Editor:
James Dierx
Assistant Editor:
Lauren Richardson
Assistant Editor:
Lauren Richardson
Assistant Editor:
Joe Walton
Assistant Editor:
Joe Walton
Executive Producer:
Joni Williamson
Executive Producer:
Joni Williamson
Producer:
Jonlyn Williams

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