Porteur.cc: Founders Bike Messenger Launch

Company founders do their own dirty work.

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The founders of new Swedish bike brand Porteur.cc are getting out on the streets, literally, to announce their company's launch. Today, they leave their offices to become bicycle messengers, offering their services for free to downtown Stockholmers. Anyone who needs a Stockholm delivery can submit their requests using the hashtag #porteurcc or in any comment field on the brand's Facebook page.

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Apr 19, 2012
Martin Cedergren
Patrick Dry
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