Creativity

The Hot Dog-Wearing Princess Who Won Internet Hearts Just Got a Huge Upgrade

Portillo's Holds a Very Special Coronation Ceremony

By Ann-Christine Diaz. Published on Jul 27, 2016

Editor's Pick

Last year, a little U.K girl named Ainsley Turner won over the internet when she attended Princess Week at her dance class -- wearing a hot dog costume. This year, to celebrate National Hot Dog Day, Illinois-headquartered restaurant chain Portillo's decided to celebrate Ainsley's singular move with a special gift.

Portillo's brought Ainsley and her family to its hometown, where it gave them a tour of the city's top sights. To cap it off, Portillo's held a very special coronation ceremony for Ainsley, during which the chain's founder, Dick Portillo, crowned Ainsley "Hot Dog Queen of Chicago."

This is just the latest in a marketer's warm-hearted move to honor people who've won hearts over on the internet. We also recently saw Bank of America reward a longtime sports-loving couple on their anniversary.

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About

Credits

Date
Jul 27, 2016
Client:
Portillo's
Public Relations:
Wagstaff

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